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DJ Waddell

Get to Know the Green & Co. Team: DJ Waddell

DJ’s Role at Green & Co.

DJ Waddell is a Florida business broker with Green & Co. specializing in Florida businesses of all sizes. He has found great success in the industries of internet-based businesses, as well as advertising and media companies. DJ has a strong attention to detail that translates into making sure that confidentiality is kept at the forefront of everything he does, as he moves through the sales process. After working for years in tough sales environments, his negotiation skills are highly developed, and he will work hard to get his buyers and sellers the best deal possible for their unique situation. DJ has a passion for small businesses, and he will put that to work for every buyer and seller that he has the pleasure of working with.


About DJ

DJ has spent the bulk of his professional career helping small businesses grow. For example, while pursuing a Bachelor’s Degree in Finance from Florida Gulf Coast University, DJ helped a specialty luxury auto dealership grow from a 1,300 sq/ft facility to a 15,000+ sq/ft facility, more than tripling inventory and sales, while keeping overhead nearly unchanged. After graduating from college, he focused on building and growing a boutique real estate investment firm and developing various real estate technologies. That experience has really helped shape his career as a business broker, and it gives him a real edge when it comes to understanding how the innerworkings of businesses function. 


Ask DJ

What is your favorite thing about being a business broker? 

“My favorite thing about being a business broker is helping business owners through the process of selling their business, something that these individuals often only go through once in their life.”

My favorite motivational quote is:

“My favorite motivational quote is from Sir Winston Churchill – ‘Success is not final; failure is not fatal: It is the courage to continue that counts.’ It’s my favorite quote because it means that even if you are successful, you have to keep pursuing the end goal, success can be taken away with laziness and poor decision making. And every failure is a learning experience, there will always be opportunities to succeed. Nothing is final.”